Competitiveness 4 Artisans is a project supported by Iceland, Liechtenstein and Norway through the EEA and Norway Grants, focusing on providing necessary knowledge for artisans in order to be able to set up their own business, to maintain it and to promote their goods properly in the digital world.
Due to the COVID-19 pandemic situations the number of organized sales at various fairs and local markets has decreased dramatically and product promotion has moved to the online space since then and although the restrictions are not available now, it had an enormous impact on peoples’ purchasing habits. Since the pandemic started the demand for digital marketing has increased, the market gap of artisans increased, the customer behaviors changed, and the marketplaces to sell products reduced.
The specific competencies we want to teach the target group are the following: create a webpage/shop in order to have a safe digital space where they can promote their goods; digital design of photos and videos; digital communication and public relations.
The main results of this project is creating 15 short videos each revolving around the four main topics: digital marketing through social media, digital visual and audio materials, digital marketing through websites and shops, public relationship in the digital era. Beside that we would like to develop self-study materials (eg. examples, templates, links, step-by-step tutorials) that belong to each of the videos in order to put in practice the theory from the videos.
By implementing this project and creating its results, artisans will be able to promote their products in the digital space, find a constant circle of customers, maintain effective communication with them, thus becoming more competitive and growing their enterprises.
Follow our Facebook page for more details, and check out our website for the videos dedicated to artisans!