Corporate Language Education (CLE) is very special sub-segment of the language education that is currently not served properly by the teacher educating system. The differing needs of the participants and the financers of these types of courses require special approach.
These courses are financed by the corporations i.e profit oriented institutions, as the language knowledge of their employees is not sufficient. They want their language knowledge to develop to be more efficient in their work. Corporations consider these courses as an investment i.e on cost benefit basis. They seek methods that require the less effort and can achieve the minimum level of progress that is enough to reach their desired profit making capacity.
Corporations do not want their employees to speak the foreign language accurately. They want their colleagues to use the language properly and fluently enough to convince the customers, to solve the problems of the clients, to gain information from foreign technical literature, to inform the foreign owners, managers in the most efficient way, to cooperate with the colleagues seating abroad, to manage negotiations, to make presentations, even with partners from a very different cultural environment who use English as a lingua franca.
Having found that the issue of CLE is not unique, but existing in Europe as well, the project’s idea is rationalized in national and European level and led us to form a partnership of 4 countries to share the best practices in the special field of teaching English. This is to be done by answering 10 predefined and 5 additional questions with a deep analysis of the CLE market. of the affected countries. All the countries agree on that such a project can be a basis of a deeper, more specialized project later (teacher training material, workshops, etc.)
As an impact of the project the members of it and the participating institutions get deep insights into the CLE markets of the other institutions, and get access to the best practices of each other in this field. With the help of each other every institution can improve their methods and practices to improve their CLE related courses to transfer more practical language knowledge to the learners. The institutions can have better understanding of the request of their clients and can get better methods to satisfy them better.
More about the project: http://corlanedu.eu/
Antener Ltd, Hungary (http://www.antener.hu/)
Bridge Language Study House, Romania (https://www.blsh.ro)
GHOTI Professional English, Austria (http://www.ghoti.co.at/de_DE/)
Nista Language Center, Slovenia (http://nista.si/?lang=en)